KidPass wants to be the ClassPass for children’s activities


For families living in large cities, finding great places for children to exercise and keep busy in can be problematic. Some are better than others, but do you really want to commit in the long-term when there are many more to see? Also, do you want to add some diversity in the playgrounds where your children spend time at? Kidpass is a service that mirrors what ClassPass does for fitness and focuses it around activity providers for kids.

The subscription service for kids’ classes has previously raised $1.2 million towards its mission, but is adding to that total, thanks to investments from Y Combinator and Gymboree founder Joan Barnes.

Targeting a $30 billion-plus industry, KidPass enables parents to choose from more than 50,000 activities their children can partake in such as music classes for babies, kids yoga, swimming lessons, soccer, arts and crafts, cooking classes, puppet shows, going to museums, or even building a robot, making chocolate pizza, and Star Wars-themed light saber fencing. What you likely won’t find are activities where kids will simply sit around and watch television. KidsPass said it has things to do for those between the ages of 2 months old to over 12 years.

Company cofounder Solomon Liou explained that KidPass was founded when his partners became parents and felt like “the process of finding great activities for our little ones was both frustrating and time-consuming. In fact, we often spent more time searching for and scheduling activities than we did at the class itself!” It can be difficult to find things to entertain children especially with busy schedules — they may not be old enough to spend time in the park themselves or finding new and exciting things to keep them occupied and thinking can be challenging, so KidPass wants to provide an alternative.

Since its debut 15 months ago, Liou said the company has been growing between 20 and 30 percent monthly with more than 50,000 bookings processed through its platform, of which 10,000 alone was made last month. He also noted that KidPass achieved a $1 million annual run rate in 11 months and $2 million in just four months.

There are three plans available to choose from, starting at $49 per month and going to $99 and $189. The difference are how many credit you receive, how many days will they rollover, and how many children can use them. KidPass’ highest plan also comes with a concierge service. There are no contracts.

Parents can search for activities by age, category, and location, or look through curated tips made by KidPass’ team. Once one is found, select the date and time that’s needed and show up. The purpose is to make finding an activity accessible and more affordable than going directly with the activity provider. Liou explained that businesses will provide discounts to KidPass members as an incentive because they “want the exposure to new families” and if parents love the experience, they might sign up directly with the provider.

The service is currently available in New York City, but Liou said that there are plans to expand nationally later this year. It plans on raising additional funds to spur that effort shortly. Possible new markets include Los Angeles, Boston, Chicago, San Francisco, and Washington, D.C.

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